Doodling Against Digital
In a digital world saturated with AI-made advertisements, it’s refreshing to stumble upon something as human as a hand-drawn poster. The image showcases a creative take by a mortgage broker who claims to be tired of artificial ads. Instead of relying on sophisticated technology, the poster opts for a simple, yet effective hand-drawn illustration.
The poster humorously displays a classic 'before and after' story. On the left, an illustration of a sad stick figure represents the 'before' scenario. In contrast, the 'after' section on the right shows a happy stick figure holding keys in front of a new home, accompanied by a pile of money. It's a straightforward, fun depiction that conveys the benefits of working with this broker in a relatable manner. The personal touch stands out even more against the black backdrop of the professional contact information on the right, adding a charming and personal element to the marketing strategy.
